How Orchid Security launched the most exclusive community in cybersecurity
Identity security platform helping organizations discover, manage, and protect non-human identities across their infrastructure.
- Website
- identitydarkmatter.club
“We did not want a community that was big. We wanted one that was impossible to ignore.”
Avital Knoller
Head of Marketing
Stories
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The most exclusive community in cybersecurity
“We did not want a community that was big. We wanted one that was impossible to ignore.”
8 founding members handpicked before launch- — Launched an invite-only community of 8 founding members, each handpicked from Orchid's top customer accounts and security leaders
- — Set up SSO, custom domain at identitydarkmatter.club, and private product channels before a single member was invited
- — Integrated the community launch with RSVPCon conference presence, turning booth visitors into founding community members on the spot
Most companies launch a community and hope people show up. Orchid Security did the opposite. Avital and her team handpicked 8 founding members before the community even went live. Every detail was dialed in: SSO so members could log in with their company credentials, a custom domain at identitydarkmatter.club, and a private product channel only customers could see. The launch was timed to RSVPCon, where Avital and Zach co-presented on community building for security companies. Conference attendees who met the bar got invited on the spot. The result is a community so tight that members treat it like an extension of their security team, not just another Slack workspace collecting dust.
