Amplitude
How Amplitude turned Slack into a product growth engine
Featuring
Beth Saunders
Growth Marketing Manager, Community
“Integrated Tightknit with their existing community solution for 4x more engagement”
4x Engagement by Augmenting the Stack
Amplitude already had a community platform, but engagement had plateaued. Rather than rip and replace, they layered Tightknit on top of their existing stack to supercharge what was already working. Structured discussion pathways, recognition programs, and deeper Slack integration gave members reasons to come back and contribute. The result was a 4x lift in engagement without disrupting a single existing workflow. The community team could finally focus on strategic growth instead of juggling disconnected tools, and members started showing up not because they were asked to, but because the experience was actually worth their time.
Impact
Integrated Tightknit with Amplitude's existing community solution to amplify participation without replacing their stack
Drove 4x engagement lift by giving members structured pathways and recognition within Slack
Enabled the community team to focus on strategic growth instead of managing disconnected tools
“Integrated Tightknit with their existing community solution for 4x more engagement”
Beth Saunders
Six people in a room changed everything
Amplitude tried the big community thing. Open channels, broad topics, everyone welcome. It worked fine. But the real magic started when Beth Saunders launched the Marketing Analytics Council: six marketing experts in a closed group, meeting regularly to collaborate directly with the product team on roadmap decisions. The engagement was off the charts compared to general channels. Turns out, when you give a small group of the right people real influence, they show up in ways a 10,000-person Slack channel never will. Amplitude has since expanded the model to more niche groups, and each one outperforms the last.
Impact
Direct product team collaboration on roadmap priorities
Higher engagement in niche groups than any general channel
Expanded model to multiple niche user groups across topics
“Our best product insights don't come from surveys. They come from six marketers who care enough to show up every month.”
Beth Saunders
From support forum to the community nobody wants to leave
For years, Amplitude's community was a place you went when something broke. You'd ask a question, get an answer, and leave. Beth Saunders knew the community could be so much more, but the old forum didn't give people a reason to stick around. Adding Tightknit to the mix changed the dynamic completely. Now members join connection calls about building data culture, participate in niche user groups, and engage in ways that go way beyond troubleshooting. Engagement jumped 4x. And the best part? Amplitude is literally an AI analytics company, and they're still doubling down on human community. That says something.
Impact
Evolved from reactive support to proactive engagement
Connection calls on topics like building data culture in organizations
An AI analytics company still betting on human connection
“We needed people to stay after their question got answered. Tightknit gave them a reason to.”
Beth Saunders
