beehiiv
How beehiiv makes a million-person audience feel like home
Featuring
Conor Gallagher
Community Manager
“We operate an audience over a million people, so it’s been helpful to use Tightknit to create a Slack community that feels structured within all of that.”
How beehiiv Builds Buzz Around Their Audience
When you have an audience of over a million people, the challenge isn't getting attention — it's giving that attention somewhere meaningful to go. beehiiv's Slack community needed structure that could scale without drowning the team. Tightknit gave them clear pathways for members to engage, from onboarding flows to structured discussions, all inside the Slack workspace their audience was already living in. Badges and gamification turned passive lurkers into active participants, and a creative Slack Connect bridge let them scale across enterprise and free plans without blowing up the budget. The result is a community that feels intentional, not chaotic — even at a million-plus members.
Impact
Created a branded, structured Slack community that gave over a million audience members clear pathways to engage
Bridged enterprise and free Slack plans via Slack Connect to scale community affordably
Introduced badges and gamification to turn passive audience members into active community participants
“We operate an audience over a million people, so it’s been helpful to use Tightknit to create a Slack community that feels structured within all of that.”
Conor Gallagher
Making a million-person audience feel like a neighborhood
When you're talking about an audience of over a million people, the last thing you want is another noisy free-for-all. beehiiv needed their Slack community to feel structured, branded, and actually useful, not just another channel people mute. With Tightknit, they built a space that looks and feels like beehiiv, with moderators who have real tools to keep conversations valuable. The result is an audience that engages way deeper than any email open rate could measure.
Impact
Slack community that reflects beehiiv's brand and mission
Community moderators empowered with real tools
Audience engagement that goes deeper than a newsletter open
“At our scale, chaos is the default. Tightknit gave us the structure to make it feel intentional.”
Conor Gallagher
