beehiiv
How beehiiv makes a million-person audience feel like home
Featuring
Conor Gallagher
Community Manager
“We operate an audience over a million people, so it’s been helpful to use Tightknit to create a Slack community that feels structured within all of that.”
How beehiiv Builds Buzz Around Their Audience
When you have an audience of over a million people, the challenge isn't getting attention — it's giving that attention somewhere meaningful to go. beehiiv's Slack community needed structure that could scale without drowning the team. Tightknit gave them clear pathways for members to engage, from onboarding flows to structured discussions, all inside the Slack workspace their audience was already living in. Badges and gamification turned passive lurkers into active participants, and a creative Slack Connect bridge let them scale across enterprise and free plans without blowing up the budget. The result is a community that feels intentional, not chaotic — even at a million-plus members.
Impact
Created a branded, structured Slack community that gave over a million audience members clear pathways to engage
Bridged enterprise and free Slack plans via Slack Connect to scale community affordably
Introduced badges and gamification to turn passive audience members into active community participants
“We operate an audience over a million people, so it’s been helpful to use Tightknit to create a Slack community that feels structured within all of that.”
Conor Gallagher
