How beehiiv Builds Buzz Around Their Audience
“We operate an audience over a million people, so it’s been helpful to use Tightknit to create a Slack community that feels structured within all of that.”
EJ White
Head of Growth
beehiiv is one of the fastest-growing newsletter platforms, helping over one million creators and businesses reach their subscribers. But as their customer base expanded, so did the need for a space where these customers could connect, collaborate, and deepen their growth alongside the beehiiv brand.
Problem
beehiiv had built a massive audience, but lacked a dedicated, branded community space to foster deeper engagement and loyalty. Their customers were distributed across different channels, limiting peer-to-peer connection, and there wasn’t a cohesive environment for sharing knowledge or celebrating success. They also faced a cost challenge — scaling community infrastructure on Slack’s enterprise plan can quickly become expensive.
Solution
To help beehiiv transform their audience into a connected, thriving community, we deployed Tightknit to create a branded, white-labeled space designed specifically for their customers.
Key tactics included:
Cost-Effective Scaling: We bridged beehiiv’s enterprise Slack plan with a free plan using Slack Connect, providing seamless channel access without heavy costs.
Community Identity: The new space reflected beehiiv’s look, feel, and mission, reinforcing brand connection.
Gamification & Incentives: We introduced badges and recognition tools, creating new reasons for members to engage, contribute, and build peer relationships.
Results
The initiative quickly delivered meaningful outcomes:
Customers now have a focused, branded space aligned with beehiiv’s growth mission.
Badges and gamification features boosted engagement, participation, and a sense of belonging.
By leveraging Slack Connect, beehiiv scaled their community affordably, without sacrificing functionality or experience.
Next Steps
The next phase focuses on maximizing the value of the community:
Grow Membership: Continue expanding the community by inviting more customers and providing pathways for deeper engagement.
Showcase the Difference: Demonstrate how a Tightknit-powered community delivers more connection, growth, and customer value than a standard Slack workspace.
Evolve Incentives: Introduce new gamification layers, challenges, and recognitions to keep engagement high and the community dynamic.
