Tipalti
How Tipalti built a community of 500 finance professionals
Featuring
“We wanted a space where our customers could talk to each other, not just to us. Tipalti Insiders became that space faster than we expected.”
500 finance pros in a room and nobody's selling
Cheyenne had a vision for what customer marketing could look like at an enterprise fintech company: less broadcast, more conversation. Tipalti Insiders launched as a place where finance professionals could connect with peers who actually understand the pain of global payables at scale. No sales pitches, no webinar funnels, just 500 AP leaders sharing what works. In five months, the community became the place where Tipalti customers go first when they have a question. Product feedback that used to take quarters to surface now shows up in real time. And the best part? Members started helping each other before the Tipalti team even had to jump in.
Impact
Grew Tipalti Insiders to 500 finance professionals in just 5 months, creating the go-to peer community for AP automation practitioners
Turned customer marketing from one-way campaigns into a living community where finance leaders share workflows, tips, and real talk
Built a direct line between product feedback and the teams building Tipalti, shortening the loop from months to days
“We wanted a space where our customers could talk to each other, not just to us. Tipalti Insiders became that space faster than we expected.”
