Dovetail
How Dovetail built a champion-led growth machine
Featuring
Jeremie Gluckman
Community and Events Lead
“Our champions deserved a one-click experience—no friction, only seamless engagement.”
How Dovetail Scaled Community‑Led Growth with Tightknit
Dovetail didn't just build a community — they turned it into a revenue engine. With 14,000 community contacts influencing over $4 million in net-new land and expansion revenue, the numbers speak for themselves. But it wasn't just about the money. Jeremie and the team hosted over 60 events with 18,600 total attendees, creating a peer learning ecosystem that made product education feel organic instead of forced. A badge-based certification program automated champion recognition so the team could focus on strategy instead of manual follow-ups. The whole experience was designed around one principle: zero friction for champions. One-click flows, automated prompts, and seamless engagement meant the community practically ran itself while delivering real business outcomes.
Impact
Engaged 14,000 community contacts that influenced over $4 million in net-new land and expansion revenue
Hosted 60+ community events with 18,600 total attendees, scaling peer learning and product education
Launched badge-based certification program that automated recognition and boosted champion engagement
“Our champions deserved a one-click experience—no friction, only seamless engagement.”
Jeremie Gluckman
